Geocaching Log Sheets

It’s been a little over a week since I returned from Search Engine Strategies (SES) in San Jose, California and I’m still going over all the notes I took. It was four days of sessions devoted to search engine optimization (SEO) and search engine marketing (SEM). I learned so much after SES Chicago 2006 this past December. I came away with so much information and so many ideas that it has kept me busy for months. Now after SES San Jose, my to-do list has grown even larger.

There were two keynotes during the event. The first featured CEO Jim Lanzone where he discussed the launch of’s new Ask3D interface and the challenges they face luring searchers away from their more trafficked peers. My previous article, A Week With Search, details some of those challenges.

The second keynote was moderated by Danny Sullivan and featured Marissa Mayer, the Vice President of Search Products & User Experience at Google. She talked about Google’s moves in search, including recent changes to add more personalized and “universal” search results. She also showed off some mobile Google features using her iPhone.

This was Danny’s last SES as the Conference Co-Chair. I was really surprised that there was no formal farewell in recognition for all that Danny has done for SES and everyone involved with the conference. I’m guessing it’s because Danny has started Search Marketing Expo (SMX) and is now seen as a competitor to SES. Nevertheless, I don’t think SES would be where it is now without Danny.

For the latest news and information about SEO and SEM tune in to and listen to the Daily Searchcast, SEO 101, and many more fun, educational, and entertaining shows.